600 Group Germany: 40% increase
600 Group reports that its Germany-based company, Parat Werkzeugmaschinen GMBH, has achieved a 40% increase in turnover during the last twelve months as compared with the previous year.
The significant progress, which has come about since the appointment of Willi Gollmer as head of the Group’s European operations, is due to an increased market penetration, an enhanced product range, an augmented distribution network, the appointment of more specialised distributors, and, according to Chief Executive of the Group Andrew Dick, “a more energetic, focussed management, able to concentrate on developing the three complementary strands within our business strategy”.
Most significant factor in Parat’s enviable growth is undoubtedly the new management style, which has prompted significant changes throughout the whole company. After careful market analysis, undertaken in the light of the company’s determination to provide high quality, application-specific solutions to customers alongside selling the medium-range production machines such as the Group’s own Colchester-Harrison Tornado and Alpha lathes. The addition of the value-for money Dalian range has further enhanced market penetration, enabling the company to also meet the need for low cost machining options.
Existing distributors have been given fresh impetus and additional support where necessary to encourage their enhanced performance, new distributors have been appointed, giving a greater territorial coverage and also more depth of technical expertise and specialisation, and more direct salesmen and application engineers have been appointed. The additional manpower has delivered an increased number of sales but more importantly an increased market share.
Andrew Dick said “When we first developed our new strategy, we identified Europe as one of the principle territories in which we wished to expand our activities. The results of the last twelve months are even better than we had hoped, and I believe demonstrate that we are taking the right steps to enable us to operate as a leading supplier in that market”.
For further information, contact:
Stephen LeBeau, (Group Marketing Director)
Tel: +44 (0) 1132 776100
Mary Hollingsworth, (Hollingsworth Enterprises)
Tel: + (0) 1773 836757
